About Our Client

Our client is a beauty company which developed and formulated skincare by scientists in Canadian laboratories. With the patented technology, our client managed to formulate the perfect ingredients for each of their products. Currently they are looking for top candidates to help them grow and share their uniqueness to the world.

Job Description

1. Performing exhaustive research to gain in-depth knowledge of all customer personas.
2. Performing extensive research and analysis on consumer thoughts and trends.
3. Creating specifications and content appropriate for the brand's customer personas.
4. Strategizing content pillars and sub pillars.
5. Planning the editorial calendar and content proposition.
6. Collaborating with content management teams, creative teams, and writers to implement the strategy.
7. Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
8. Strategizing and improving content delivery and promotion.
9. Analyzing content marketing strategy to evaluate whether it's working or not.

Job Requirements

1. Minimum 2-years of experience in video content planning.
2. Fluent in English, both oral and written.
3. Bachelor’s Degree in relevant major.
4. Excellent content strategist skills.
5. Content presentation skills – Able to determine how content should be packaged for new and existing consumers to induce them to take business actions.
6. Content delivery skills – Determine the best distribution channel to deliver content to your audience.
7. Have experience in handling and strategizing marketing campaigns.
8. Content monetization skills – Able to plan how your content can get customers to buy your product or service and thereby earn revenue.
9. Multitasking and organizational skills – Able to handle several types of projects and people regularly.