About Our Client

Our client is a Global Conglomerate Consumer Electronics and Mobile Communications company headquartered. As one of the largest smartphone manufacturers in the world, our client is included in Top 5 Global Smartphone Brand in the world in term of Market Share and Unit Shipment. Its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products. Our client has received EISA Best Product Advanced Product 2021-2022 and has the highest market share of the mobile vendors in Indonesia with a number of 20.79%.

Job Description

• Plan and implement CRM lifecycle management programs by assessing market opportunities to communicate to Marketing Director / CCO.
• Quarterly/monthly planning for CRM automation and country tactical communication through collaboration with CRM Analytics, Ops as well as Product Marketing, Creative, Brand, Demand Planning, Analytics.
• Co-create lifecycle customer segmentation, insight management tool, and technology requirements through the data and analytics team.
• Monitoring performance of partnership and point conversions with our partners. 
• Actively execute all plans from managers with partners and ensure that they are executed and communicated well.
• Plan, launch, and measure country product marketing and tactical campaigns via inbound (Shuffle card) and outbound channels (e.g. email, push notifications).
• Localize creative and content, design audience and journey automation, and use cases and incentives for CRM programs in collaboration with marketing, analytics, and product teams.
• Identify learnings by conducting experiments and optimize as are journeys and campaigns.
• Continuosly monitor program and campaign performances and share results with stakeholders. 

Job Requirements

• Bachelors or Masters in Business, Engineering, Computer Science, Math, Economics, Statistics, or equivalent experience.
• At least 5 years of CRM Marketing experience preferably in online e-commerce, telecommunications, airlines, or other relevant service industry.
• Familiarity with CRM campaign management tools (e.g. SFMC, CleverTap, MoEngage, Braze, etc).
• Passion for CRM with a strong analytical mindset.
• Strong knowledge of conducting experimentation and A/B testing.
• Strong project management skills to manage complex projects, also can manage and prioritize multiple internal and external stakeholders.
• Experiences in data visualization and analytics tools, e.g. Tableau with proficiency in SQL is a plus.

What’s on Offer

• BPJS & other medical facility.
• THR
• Sport facilities
• Library
• Annual Bonus